What is a neck label ?

The Neck Label, also known as a bottle collar or neck hanger, is placed or hung around the neck of a bottle or flask without the need for adhesive.
Unlike traditional adhesive labels, it is ideal for products where standard label application is not feasible. It provides additional space to communicate key information such as ingredient origins, recipe ideas, or to promote other products in a range.

In addition to enhancing product visibility, the Neck Label enriches your marketing message without altering the primary packaging design.

Applications of the neck label

The Neck Label is a versatile solution adopted across many industries to boost product identity and deliver essential information.
Thanks to its distinctive format and ease of use, it is widely applied in various sectors:

• Food & Beverages: Adds a premium touch to bottles of wine, spirits, juices, and sauces while catching consumer attention on shelves. It can also include information such as ingredient origins, tasting suggestions, or promotional offers.
• Cosmetics & Perfumes: Elevates the design of flasks with a refined, elegant addition. It offers extra space to detail ingredients, provide usage tips, or reinforce brand identity.
• Pharmaceuticals: Used to display usage instructions and safety recommendations, ensuring better-informed end users.
• Industrial & Chemical: Ensures clear identification of contents in flasks and containers, while providing important handling and safety instructions.

Beyond its informative function, the Neck Label serves as a powerful marketing tool that enhances product visibility without compromising the visual impact of the main packaging. Flexible and fully customizable, it integrates perfectly into brand communication strategies, strengthening both appeal and recognition.

Benefits of neck label

The Neck Label captures attention by highlighting the product and drawing the consumer’s eye. It simplifies communication by making it easy to include promotional offers, contests, or QR codes. Its format can be fully customized in terms of shape, size, color, and finish to meet all your needs. Finally, it ensures excellent print quality, with sharp text and vibrant colors.

Options

• Double-sided printing (4-color front/back)
• Addition of a detachable BRI (Promotional Response Insert)
• Eco-friendly material options
• Variable data printing